From the very beginning, there appeared the concept of red silk ribbon which would convey those associations. As a result of the creative search for the symbol, the designer came up with an idea to take the first letter of the company name and give it an image of the red ribbon and save the futuristic mood that service brings.
The brand experience ties to the history of the space, the refinement and character of the interiors, the uniqueness of the service, and the niche industry they occupy. To design business cards, we created a catchy graphic element: the red ribbon which would represent brand’s idea of the new lifestyle.